Guest blog from EYMER Design:In November of 2009, EYMER DESIGN Laboratories + Think Tank developed a Social Media Test Kitchen, the Tiny Mind Gazette (www.tinymindgazette.com). The TMG is a TypePad blog that is interconnected to Facebook and Twitter.The content is provided by various designers/writers as a creative outlet of free expression. Much of the content is provided by my fellow Cohasset (Massachusetts) resident, Sally Sisson. Sally is a creative content developer for mostly Business-to-Business and Educational Companies. Sally and I first met through Facebook and discussed the possibility of starting a blog, loosely based on our charming New England town of approximately 7000 residents. Picture in your mind, Lake Wobegon seen through the eyes of The Onion or Spy Magazine of the 1980-1990s.Read more and see graphs of page view and click stats at:Tiny Mind Gazette Initiative: a statistical snapshot
Social Media 102: Tweets: Free and Spontaneous (or not so much)
Say you’re a business owner or marketing manager. You’ve got a lot on your plate. Email, voicemail, snail mail. Now add Facebook and blog posts to the mix. Now squeeze in a few tweets throughout the day. Be sure to make them clever and compelling.Some people have their social media channels perfectly integrated and running like a well-oiled marketing machine. (We’ll explore that later.) But if Twitter is just one more thing to send you over the edge, consider this:
Twitter Redux: Stockpiling tweets
During ebbs between deadlines, why not type up a batch of tweets. Make them relevant to your marketing campaign, company mission, whatever you’re trying to convey. Use the “word count” tool in your document to make sure each is 140 characters max.Or, why not pay someone else to write them for you? (Like me.)Preconcieved tweets? Isn't that an oxymoron? Doesn’t it completely miss the point? Well, yes. For personal purposes, it seems a bit contrived. But for business it can make a lot of sense.
Case in point
After writing the copy for a website last fall, I was asked to write a series of tweets to accompany it. The client wanted a stockpile of tweets, divided into categories, ready to spit out on Twitter at a moment’s notice. Some were general tips, others tied in more closely with the partner client, Clorox.After tweeting the entire inventory, they ran them ticker-tape style on the home page of the website. Breathing yet more life into the copy. Repurposing content. Getting more bang for their buck. Brilliant!
Check it out:
New Teacher Survival Guide | Discovery Educationhttp://www.discoveryeducation.com/survival/
Overcoming Creative Block (part 3): Elizabeth Gilbert on nurturing creativity
TED Talk: Nurturing creativityI love this video clip. I watched it a year ago and just watched it again—twice in two days. As the TED intro says, it's surprisingly moving—on many levels.It covers ego, insecurity, the creative process, mental instability, fear of failure, perfectionism, the Ancient Greeks and Tom Waits.It's for writers, artists, anyone who’s anguished over, as Gilbert puts it, “the utterly maddening capriciousness of the creative process.”The author of Eat, Pray, Love turns the whole notion of creative genius on its head and ponders the use of ancient muses to create distance between the person and the product. In the end, she comes around to a common sense approach to the entire process and lauds the value of "just showing up."In other words, lightening doesn't have to strike every time you type a sentence.“Don’t be daunted, just do your job.” That's her closing line.Good advice, indeed.