resume:
For detailed work experience, please see Sally's CV. For regular updates, refer to Sally's LinkedIn profile.
short story:
A former editor and creative director, Sally is now a freelance content specialist working with clients in the education, business, tech and life sciences sectors. She has worked for independent schools, colleges and universities (directly and via digital marketing agencies); and developed curriculum, creative content and online modules for educational media groups including Discovery Education and Cengage/National Geographic Learning. Content marketing projects include copywriting for Jack Morton Worldwide on their SUBWAYKids account in partnership with Disney/Pixar and The Nature Conservancy. Recent work includes web content, articles and white papers for London Business School’s Learning Innovation team and Elsevier’s Health Education division.
Over the years, Sally has worked as an independent contractor and consultant on a variety of content development projects in San Francisco, Boston and London. She received a B.A. in Communications from Simmons College in Boston and completed the Stanford Professional Publishing Course program in Palo Alto, Calif. Recent professional development includes SEO courses at the London School of Publishing and Media Training and the “e-Learning Ecologies” sequence through the University of Illinois.
client Testimonials
“I've had the good fortune to work with Sally on a variety of marketing materials over the last 6 months: emailing campaigns, web copy, brochures and everything else in between. It's been a wonderful collaboration so far. Sally quickly "gets" it: your audience, your objective, the stakes and the constraints. She brings to the table not only excellent writing skills, but also a genuine understanding of the education category. She's invested in what she does and spontaneously goes beyond the strict scope of the brief to propose alternate ideas. Unbeatable.”
– Pierre Le Gall, Marketing Director, CIEE
“Sally is great to work with and great at what she does. She is efficient, timely and was always in communication (even when she was holiday). We will be using her for copy-writing projects in the future and I would highly recommend her!”
– Devon MacLaren, Marketing Manager, Elsevier Health
“Sally is an excellent writer and always delivers for me. I have hired her a number of times and she is not only delightful to work with (witty, thorough, flexible) but also able to manage tough deadlines. She is an excellent researcher and able to tackle assignments that span subject matter (science, language arts, social studies) and grade range (K-12). My clients are always very pleased with the quality product Sally provides. She's on my short list of excellent freelance writers.”
– Val Newcomb, Marketing Director formerly of Hall Pass Marketing and Discovery Education
“Sally has worked with us on web design and content migration, web content writing, editing and SEO, blogging and public relations. I am always confident that the quality of Sally's work will be exceptional and completed in a timely manner. She is insightful and brings new ideas to the table. I have consistently hired Sally as a consultant and will continue to do so. I would highly recommend Sally to any organization looking for a strong communications professional or consultant.”
– Whitney Stuhler, former Director of Advancement, Inly School
