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5 Steps Guide to Storytelling for Content Marketers
A nifty infographic from the folks at imagination. In their words: "The people you work with are sitting on a mountain of stories that could help create new business opportunities. We've outlined the basic elements needed to turn that untapped potential into a successful content marketing program."
Snow Fall: Multimedia journalism New York Times
This is one of the most impressive interactive news stories I've seen. Click the picture above and experience it for yourself. Grab a cup of hot chocolate and watch the whole thing. Trust me, it's that well done.
It took more than 11 staffers at the New York Times more than six months to complete. One can only imagine the budget. To learn how this interactive news story was made, read this Q & A with the graphics director, multimedia producer, video journalist and editor who worked on the project: How We Made Snowfall: A Q & A with the New York Times team
"The New York Times’ astonishing Snow Fall: The Avalanche at Tunnel Creek, launched in the final days of 2012, capped a year of extraordinary work in interactive journalism, both at the Times and in newsrooms around the world. In the six days after Snow Fall’s launch on December 20th, 2012, it had received more than 3.5 million page views and 2.9 million visitors, nearly a third of whom were new visitors to the Times website."
I am neither an adventurous skiier, nor an adventurous sports person of any sort. But as a young girl I spent many weekends on the bunny slope at Stevens Pass, the setting of this story. I remember stories of my older brothers skiing at Seventh Heaven, as well as stories about my dad almost dying while climbing Mount Rainier. My family moved from Seattle to Boston when I was five years old, and I spent occasional winter weekends on intermediate slopes while friends raced down black diamonds. But I admire great storytelling and was quickly drawn in by this piece. I am excited to see what this team, and others like it, come up with next.
The Atlantic: 'Snow Fall' Isn't the Future of Journalism
Journalists will continue to find more options and build more tools to astonish us. Stuff like this will get better and better and slightly more frequent, one hopes. But it won't become, generally speaking, frequent....Give "Snow Fall" the respect it deserves. It doesn't need to bear the augury of "journalism of the future." It's just a rare and sensational gift for readers in the present. That's quite enough.
http://www.youtube.com/watch?v=k1UGZa3M7gM&feature=youtu.be
A sweet (yet powerful) little ditty on doing what you love. If not for a living, then at least for a while each day. This FableSnack, a short animated film from the prolific folks at FableVision, is about "the inner child in all of us, and the eternal struggle to retain our sense of self in a busy world." It reminds us to not "trade joy for a job," as FableVision's Paul Reynolds puts it. Not always easy, but always worth remembering. It was written and drawn by the talented Peter H. Reynolds, author and illustrator of The Dot, Ish and dozens of other delightful children's books and multimedia products. I knew Peter, founder of FableVision, and his twin brother Paul, now CEO, back in our college days and had a hunch they'd go on to do great things. Doing such inspired and meaningful work on such a grand scale is a great thing indeed. Being rockstar media producers and such nice, grounded people at the same time is even greater.
About FableVision In 1996, FableVision's founder, Peter H. Reynolds, had a vision: to create a "social change agency" to help move the world to a better place. FableVision is dedicated to helping ALL learners reach their full potential and to telling "stories that matter, stories that move."
The Dot FableVision
The Stellar Cafe Insights gathered along the journey about creativity, art, teaching, learning, life - Peter H. Reynolds
Peter's Tips on Creativity Creative thinking is the fuel for getting things going. Dreaming about the project is a huge part of the process. The actual 'doing' requires following through on the dream, but the dream is the rough sketch.
A Film by FableVision Studios: He Was Me Written and drawn by Peter H. Reynolds, He Was Me is a quiet story about the inner child in all of us, and the eternal struggle to retain our sense of self in a busy world. In the film, as a man waits at a bus stop in the rain, his inner child is brought poignantly to life as he reflects on his past and ponders his future.
