EDUCATION PORTFOLIO
Together Counts
PROJECT OVERVIEW:
From 2012–2018, I wrote content and curriculum for Together Counts™, a free healthy lifestyle program developed by the Healthy Weight Commitment Foundation in collaboration with Discovery Education. In addition to content for students in grades Pre-K to 5, I developed content for the Enrichment Zone for after-school community programs (including 4-H, the YMCA and the Girl Scouts). Together Counts™, a free, award-winning wellness curriculum, has reached more than 48.15 million school children in the U.S.—that’s half of all children in grades K—5. This has been made possible through a coalition of 300 corporate and not-for-profit partners, including General Mills, The Coca-Cola Company, PepsiCo, Girl Scouts of America, the United Way and the YMCA.
CHALLENGE:
In 2019 I was hired to develop and manage all new content and curriculum for the entire Schools section of TogetherCounts.com, including new curriculum for grades 6–8. This involved:
Creating a new conceptual framework to reflect the newly expanded approach to Health & Wellness recommended that year by the CDC (Centers for Disease Control and Prevention) and ASCD (Association for Supervision and Curriculum Development)
Developing new and updated Together Counts™ lesson plans for four grade bands (Pre-K, K–2, 3–5 and 6–8)
Managing, creating and/or editing all copy and content for Schools section of website
Coordinating educator reviews from a cross-section of U.S. states and incorporating feedback from the USDA (U.S. Department of Agriculture) and FDA (Food and Drug Administration)
Ensuring alignment with national education standards and frameworks for use by teachers in U.S. public and independent schools nationwide
SOLUTION:
I began by tackling the conceptual challenge: How to create an effective, engaging, scalable graphic to convey key points and carry them throughout the curriculum? Rather than doing this post-copywriting, I brought in a design colleague at the very beginning to brainstorm ideas and try different solutions. After getting approval on a winning visual (replacing the old “Wellness Triangle” with a new graphic called the “Wellness Wheel”), I moved on to planning, scheduling and outlining all the content and curriculum pieces for the different grade bands.
For the Pre-K, K–2 and 3–5 sections, I developed the content myself and had it reviewed by educators specializing in those grade bands. For the Farming Spotlight science curriculum, I hired a science teacher/farming program coordinator to design some of the lessons and to review the others. For the Educator Spotlight training modules and the grade 6–8 science sections, I created all of the slide shows and teacher scripts myself. At the end, I tallied up all the chunks of content I’d created, wrangled and reviewed and listed them here: [link to blog post -- Back-To-School: Creative Content Writing & Curriculum Development https://sallysisson.squarespace.com/config/pages/5ee2756ed0ede76dc79d5cd1