EDUCATION PORTFOLIO

CIEE: Council On International Educational Exchange

PROJECTS OVERVIEW:

• Copywriting for CIEE website, landing pages, email marketing campaigns, brochures and social media. Creating taglines, straplines and headlines for marketing campaigns. Content strategy and editing for website revamps.

• Worked on 3 major programs — High School Abroad, High School Summer Abroad and Gap Year Abroad. Wrote multi-part descriptions for experiential programs and international destinations over a 7-year period. Covered more than 90 destinations in five main regions: Africa, Asia-Pacific, Europe, Latin America and Northern America.

• Wrote taglines and brochure copy for CIEE’s High School Summer Abroad programs, including: “Seize the Summer,” “Think Outside the Lab” and “Grow the Next Generation of Entrepreneurs” (see below).

“I've had the good fortune to work with Sally on a variety of marketing materials: emailing campaigns, web copy, brochures and everything else in between. It's been a wonderful collaboration so far. Sally quickly "gets" it: your audience, your objective, the stakes and the constraints. She brings to the table not only excellent writing skills, but also a genuine understanding of the education category. She's invested in what she does and spontaneously goes beyond the strict scope of the brief to propose alternate ideas. Unbeatable.”

– Pierre Le Gall, Marketing Director, CIEE

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