EDUCATION PORTFOLIO
Scholastic Professional
PROJECTS OVERVIEW:
Wrote new copy for the Professional Learning division’s redesigned website, including tagline, headers and subheads. Streamlined text from former site and replaced with new body copy to match new look and direction. Wrote marketing copy for downloadable Professional Learning brochure to expand on products and services described on the website. Other projects included:
Copywriting for PowerPoint presentation, brochures and collateral for Scholastic’s national sales conference
Writing sell sheets for products including Next Step Guided Reading Series, Best Friend Books, Ultimate Read-Aloud, Conventions and Craft, and professional development services such as Literacy Leadership Academy, LitCamp, Comprehensive Literacy Learning Institute and Coaching Workshops
