EDUCATION PORTFOLIO
Discovery Education
SPOTLIGHT SAMPLE: Several years ago, I wrote web content for the Science Fair Central site developed with content marketing partner Elmer’s. Two years later I created new content for the revamped site with Scotch/3M. Several of the evergreen content features remain on the current site (developed with Home Depot), including the downloadable sample below. Science Fair Central is one of Discovery Education’s longest-running digital features, designed as a free resource for the 10 million U.S. students in grades K–12 participating in science fairs and STEAM events annually.
PROJECTS OVERVIEW:
Over an 11-year period, I worked as a freelance digital copywriter for Discovery Education, developing content for a range of its online programs for students, parents and teachers. I wrote standards-aligned curriculum for grade K–12 students (age 5–18), along with branded content, marketing copy and social media posts for 10 different Discovery Education websites — each developed with different content marketing partners:
Ready Classroom (Ready.gov, ReadyKids, FEMA – Federal Emergency Management Agency), XPRIZE: Fuel our Future Now! (U.S. Department of Energy, X PRIZE Foundation and Progressive Insurance), The 21st Century Classroom (CDW-G and HP, Toshiba, PolyVision, SONY), Web 20.10 and Web 20.11 (Microsoft and SMART Technologies), New Teacher Survival Guide (Clorox), WM Think Green® Earth Day Activities (Waste Management), 3M Science of Everyday Life (3M Corp), Science Fair Central (Elmer’s and Scotch/3M Corp) and Project-Based Learning (Elmer’s)
“Sally is an excellent writer and always delivers for me. I have hired her a number of times and she is not only delightful to work with (witty, thorough, flexible) but also able to manage tough deadlines. She is an excellent researcher and able to tackle assignments that span subject matter (science, language arts, social studies) and grade range (K-12). My clients are always very pleased with the quality product Sally provides. She's on my short list of excellent freelance writers.”
– Val Newcomb, Marketing Director formerly of Hall Pass Marketing and Discovery Education
Discovery Education is the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms. Through its award-winning digital textbooks, multimedia resources, and the largest professional learning network of its kind, Discovery Education is transforming teaching and learning, creating immersive STEM experiences, and improving academic achievement around the globe. Discovery Education currently serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 140 countries and territories. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and like-minded organizations to empower teachers with customized solutions that support the success of all learners.
