Your Custom Text Here
A repost of a guest post I wrote on BeigeCubicle, a new blog dedicated to "the art & joy of running an independent business, outside the corporate box." If you're a freelancer, home-based worker or proverbial juggler, perhaps you can relate.
photo blogging, creativity, content marketing
Sometimes that's all you need for a blog post. If it's really, really good, and you're very talented and clever. The picture and caption above are all that comprise today's post on Thomas Hawk's photoblog. Sometimes the photographer writes several paragraphs to accompany his photos, sometimes barely a sentence.
I stumbled upon this image while reading The Battleground of Creativity, a post by Geoff Livingston on, among other things, perfectionism, fear of failure, and the agony of the creative process. As a content writer and editor, I work with clients to whittle down text and push out content at a steady pace. But when it comes to writing my own blog posts, I often struggle. I keep long lists of ideas, thinking I'll spin them into brilliant essays on something or other that everyone will want to read. Or not. I overthink and underproduce. It's hard to be prolific when you're a perfectionist who has a hard time pressing the "publish" button — and then walking away.
Sometimes less is more. (Note to self.) Enough said. Don't write three paragraphs if you can say it in one. Don't overcomplicate a blog post; break it into a 3-part series. Leave some white space. Breathe. Let a picture tell a story. Add a compelling caption and be done with it.
You get what you pay for. This minimalist approach only works if the content you post — written or visual — is strong enough to stand on its own. Want an arresting image that breaks through the clutter in inboxes, news feeds, and social media channels? Spend money on a really good professional photographer. Want a logo that's clever, iconic and stands the test of time? Forget crowdsourcing and Fiverr (another rant for another day). Instead, find the most talented designer you can afford. Want a landing page that lures in visitors and ups your click-through rates? Hire a good copywriter. Don't try it yourself. If you want creative work that makes you stand out in a crowd, invest in creative talent.
Lose the LOL cats. In an age where everyone's churning out and repurposing content, it's hard to find ideas that aren't derivative. So when we stumble across something original, a small gem like a black Lab wearing Google Glass, it makes us stop and think. Or bookmark and buy. Or smile and share and re-post on our own blogs, inspired to be a bit more creative and original ourselves the next time around.
Snow Fall: Multimedia journalism New York Times
This is one of the most impressive interactive news stories I've seen. Click the picture above and experience it for yourself. Grab a cup of hot chocolate and watch the whole thing. Trust me, it's that well done.
It took more than 11 staffers at the New York Times more than six months to complete. One can only imagine the budget. To learn how this interactive news story was made, read this Q & A with the graphics director, multimedia producer, video journalist and editor who worked on the project: How We Made Snowfall: A Q & A with the New York Times team
"The New York Times’ astonishing Snow Fall: The Avalanche at Tunnel Creek, launched in the final days of 2012, capped a year of extraordinary work in interactive journalism, both at the Times and in newsrooms around the world. In the six days after Snow Fall’s launch on December 20th, 2012, it had received more than 3.5 million page views and 2.9 million visitors, nearly a third of whom were new visitors to the Times website."
I am neither an adventurous skiier, nor an adventurous sports person of any sort. But as a young girl I spent many weekends on the bunny slope at Stevens Pass, the setting of this story. I remember stories of my older brothers skiing at Seventh Heaven, as well as stories about my dad almost dying while climbing Mount Rainier. My family moved from Seattle to Boston when I was five years old, and I spent occasional winter weekends on intermediate slopes while friends raced down black diamonds. But I admire great storytelling and was quickly drawn in by this piece. I am excited to see what this team, and others like it, come up with next.
The Atlantic: 'Snow Fall' Isn't the Future of Journalism
Journalists will continue to find more options and build more tools to astonish us. Stuff like this will get better and better and slightly more frequent, one hopes. But it won't become, generally speaking, frequent....Give "Snow Fall" the respect it deserves. It doesn't need to bear the augury of "journalism of the future." It's just a rare and sensational gift for readers in the present. That's quite enough.
