Inly School: Viewbook

CHALLENGE:

Develop concept and content structure and write all copy for new Inly School admissions brochure. Follow creative/marketing brief and match distinctive tone of voice while incorporating and illustrating:

• 5 different age/grade levels of independent Montessori school

• Core values, mission and philosophy; main features and benefits

• School’s new proprietary pedagogical model with 5 different components

  
  

solution:

Devised conceptual framework and content structure to incorporate multiple themes while meeting marketing objectives. Wrote copy to explain “Montessori Plus,” the new pedagogical model created by the school, and carried this language throughout all sections. Worked with communications director/designer to create a fresh and appealing viewbook for prospective parents and all stakeholders. See sample pages below or download the whole brochure.

“Sally has worked with us on web design and content migration, web content writing, editing and SEO, blogging and public relations. I am always confident that the quality of Sally's work will be exceptional and completed in a timely manner. She is insightful and brings new ideas to the table. I have consistently hired Sally as a consultant and will continue to do so. I would highly recommend Sally to any organization looking for a strong communications professional or consultant.”

– Whitney Stuhler, former Director of Advancement, Inly School