b2b+b2c portfolio
American Women’s Club of London
Brand Standards Guide
CHALLENGE:
Revamp website of 120-year-old women’s organization to reflect new membership and marketing goals. Write new strapline and taglines to fit with redesigned logo and overall rebrand. Define and refine tone of voice and write copy to reflect the personality and aspirations of the diverse membership base.
SOLUTION:
Led content strategy/editorial side of rebrand initiative. Wrote all new website copy, including strapline, taglines, headlines and body text. Collaborated with Marketing, Social Media and Membership directors on rebrand brief for web designer. Created tone of voice and editorial style guides to ensure consistency throughout the site as well as with other internal/external comms and collateral.
New AWC Logo and Strapline
Website Copy Deck
PROJECTS OVERVIEW:
In my role as Communications Director of the AWC, I wear many hats. I serve as content manager, editor, copy editor and webmaster of the organization's website. I also:
Design, produce and distribute the biweekly digital newsletter
Write press releases, blog posts and articles for internal and external communications
Create and curate content for social media and email marketing
Edit all major internal and external communications from the Board of Directors