content + copywriting + communications
How to Write Great Blog Content (Problogger)
Successful bloggers have to keep their heads around many different aspects of the medium – but at it’s core is being able to write compelling and engaging content on a consistent basis over time.
content creation + curation
22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]
How to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.
What Is Content Marketing? (Content Marketing Institute)
Basically, content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
10 Ways Brands Will Win With Content Marketing in 2013 (Mashable)
Corporate and B2B brands are investing millions of dollars into content-marketing campaigns that help generate leads, bolster their reputations as thought leaders and help inform and engage their customers.
Use Content Marketing to Boost Your Business (Forbes)
The content you produce and share can take many forms: a video, a blog, a Tumblr. Whatever it is, it should be high quality and useful. It should engage potential customers, convince them you’re an expert in your field and leave a lasting impression, so they remember your company the next time they [make] a purchasing decision.
The Discipline of Content Strategy (A List Apart)
Dealing with content is messy. It’s complicated, it’s painful, and it’s expensive. And yet, the web is content. Content is the web. It deserves our time and attention. And that’s where content strategy comes in.
Content Strategy for Mobile (A Book Apart)
Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?
Copywriting 101: How to Craft Compelling Copy (Copyblogger)
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.
10 Companies That Totally Nail Copywriting (HubSpot)
HubSpot’s Inbound Marketing Blog gives copywriters a big pat on the back and the credit they deserve for successful cross-channel marketing campaigns. Check out their list of 10 Brands with Killer Copywriting.
7 Deadly Email Marketing Sins, And How to Avoid Them (MarketingProfs)
If you’re interested in optimizing open rates and ROI, steel clear of these email marketing mistakes!
Email Marketing Tips (Chris Brogan)
Chris Brogan on why the hottest and sexiest social network right now is your inbox.
SEO + SEM
14 SEO Copywriting Tips (Squidoo)
The art of producing content that Google and other search engines will love.
SEO Copywriting Made Simple (Copyblogger)
Simply put: Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.
web content writing
5 Copywriting Errors That Can Ruin a Company’s Website (Smashing Magazine)
If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming….[But] all too often, content is handled as an afterthought, hurriedly completed to meet a project’s deadline. These content tips will help you stay ahead of the game and build a better website in your next project.