the sally sisson blog

December 7, 2010

The key to Groupon’s success? A stable of great copywriters.

Okay, so it’s not only about the clever content. But it’s the reason I read my Groupon coupon every morning as I sift through the clutter in my in-box. And I’m not alone.

Back in September I posted a link to this article from VentureBeat about writing as the key to Groupon’s remarkable success. Now whenever I read about the social-buying site and Google’s billion-dollar takeover offer, the copywriting bit remains top of mind.

Read the article here:

The Secret of Groupon’s Success Is… Good Writing?

“Chief executive Andrew Mason said today that the success of his popular social buying site Groupon had less to do with brilliant tech and more with good writing, and with unfashionable technology like email.

“Groupon employs a staff of 70 writers to create the text of all its group deals, Mason said. It might be easier to ask the businesses offering the deals to write the content, or perhaps to find some way to automatically generate the text, but Mason said that having well-written, engaging content is a key part of convincing users to keep reading…”

groupon 2

To be continued…