the sally sisson blog


August 23, 2013

Best University Website Ever?


Monsters University best college website

Could be. This parody of a university website pretty much nails it. Created by clever minds at Pixar (to promote the Monsters U movie), it has all the elements: video testimonials, faculty profiles, an events calendar, even a school store. The only thing missing is a blog feed.

Over the years I’ve done communications, marketing and website work for K-12 schools, universities and education marketing clients, and I’ve spent a lot of time examining competitor websites and enrollment pitches. So when I saw the Monsters University website for the first time I had to laugh at the uncanny resemblance to the real thing.

college admissions videoAnd when I watched the Message from the Dean (see right), I wasn’t sure whether to laugh or cringe. Have I scripted something scarily similar? Err…possibly.

I visited the website frequently this year, as I worked on the Monsters U marketing campaign with SubwayKids.com (wearing my copywriting hat). Each time I clicked I discovered another hilarious, spot-on piece of content. Food for thought as we head back to school and gear up for a new season of enrollment marketing. Here’s to fewer clichés and fresher ideas ahead!

Student ID card

Further reading on the Monsters U website and higher education marketing:

Future Comms: Scare Tactics
Go have a look at the site. It’s pretty much THE American university website. In fact, it’s a really good global university website… But what should we, in the Higher Ed community, really take from all this?
1. It’s not a university website. It’s a really good promotion for a multi-million dollar film made by a multi-billion dollar company. It’s just part of an annual ad budget that Adage cited as $2.1b in 2011.

Bob Johnson’s Blog on Higher Education Marketing
What do you get when you assemble every cliché about a higher education website in a single parody? The Monsters University website. Do not miss the intro to Academics with an opening video “Message from the Dean for Prospective Students.”

Sally Sisson Blog: Web Content and the Eternal Home Page Question: How much is too much?
Lessons learned from “Beyond the University Website – The Future of Digital Marketing in Higher Education.”

 

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August 22, 2013

Smart Content Marketing: Engaging kids with games + activities, not plastic toys

content writing games for kidsThe summer blockbuster movie season is coming to an end, and it’s time to switch out content marketing themes and characters for SubwayKids.com. I had a fun time copywriting and developing online content, games and activities for this project, and have even spotted kids using their eco-friendly reusable meal bags—the best part of this entire SUBWAY FRESH FIT FOR KIDS™ meal marketing campaign, in my opinion. Sure beats those plastic Happy Meals toys.

copywriting and content for kids

Copywriting Samples

Here’s a link to samples of downloadable activities I developed:
Monsters University: Content + copywriting for SUBWAY Kids™ + Disney/Pixar

copywriting for children


Blog posts: Web content + copywriting for kids, parents + teachers

For more on copywriting and content development programs I’ve worked on for SubwayKids.com (via the digital brand agency Jack Morton Worldwide), see these blog posts:

Cartoons and Content Marketing: All work and all play
SUBWAY® Restaurants + The Disney Channel’s Phineas and Ferb

Content Marketing + Cause Marketing: Public relations with a purpose
Random Acts of Fitness for Kids™:  SUBWAY® Restaurants + American Heart Association, Little League® Baseball and Softball, We Can!™ (a National Institutes of Health [NIH] program) and other national partners

Earth Day Interactives:
Copywriting with a conscience for corporate clients
SUBWAY® Restaurants + The Nature Conservancy

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January 31, 2013

The Best and Worst Times to Post on Social Media Networks [Infographic]

Timing: A key element of social media marketing strategy

When it comes to social media, timing is everything. Opportunities to capture attention and engagement are fleeting, so you’ve got to strike when the traffic is right to maximize your reach.

Think of the Five Ws of journalism — Who? What? When? Where? Why? — when crafting a post and keep the WHEN top of mind. WHAT you post is of utmost importance, but you also need to plan WHEN to post it WHERE in order to reach the WHO you’d like to hook. When is your target community most likely to be tuned in and responsive? What’s the prime time to spark a conversation?

The folks at Social Caffeine created this infographic to illustrate the best and worst times to post on Twitter, Facebook, LinkedIn, Pinterest and Google+.

Best times to post on Facebook and Twitter

The Best (And Worst) Times to Post on Social Media [Infographic] by @Socialcaffeine

 

Disclaimer: Content may settle during transit…

Naturally, the times above may vary by industry, target audience and other factors. But use this infographic as reference alongside your analytics, or combine your own intuition and hard data.

So what’s the method to your social media marketing madness?

Do you connect with early birds over coffee on LinkedIn? Party (engage) with night owls on Pinterest? Do the prime time frames above for Facebook and Twitter ring true to you? Do you ever just wing it? Please share your findings below. Thanks!

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