This small agency is all about the love, all times of year. But in their February blog they gave a subtle plug for their new website, which is a great Valentine’s Day promo in and of itself. It’s pretty fun and much more Marlin Perkins than Madison Avenue — which I guess is the whole point. As the narrator explains,
“Much like the prairie vole, your brand needs to find mates for life.”
Sure, I appreciate Cartier’s “The Proposal” as much as the next critic. It’s an elegant six-minute triptych for fans of visual storytelling — and for those who fall for big diamonds, handsome men falling on one knee, and things like that. But when it comes to valentines and marketing, it’s a fine line between sweet and saccharine. Depending on the audience and the product, it’s often best to try a different tack altogether — like humor. Just like chocolate, holiday marketing can be cloying. Those looking for a decent chunk of organic dark chocolate will likely be turned off by a box of “assorted creams.” Reach out to the tired, jaded masses and you just might get some traction.
I’m always on the lookout for good infographics. As a “visual learner” and follower of trends in information design, I’m both delighted and bemused by the daily flood of data visualization on the Internet. Often I’m more enamored with the execution than with the content itself, so when I come across a silly “mock” infographic, the joke’s on me.
Here are some of my favorites:
Mr T Pie Chart via ScienceDump
Ben Greenman’s Charts About Graphs and Graphs About Charts
This series on McSweeney’s is funny and spot-on. My top picks: