the sally sisson blog


November 13, 2016

Artists for Humanity: KidLit Safety Pin Art

 

I am so heartened by these messages of peace, love and tolerance. <3 Follow #kidlitsafetypins and #hugsfromkidlit to see more.

salina_yoon

maria_frazee_kidlitsafetypins

kristine_lombardi_kidlitsafetypins

shannon_hale_kidlitsafetypins

lori_richmond_safetypins

peter_reynolds_kidlitsafetypins

mo_willems_kidlitsafetypins

inky_elbows

 

Tags: , , ,
Posted in: etc

No Comments

August 23, 2013

Best University Website Ever?


Monsters University best college website

Could be. This parody of a university website pretty much nails it. Created by clever minds at Pixar (to promote the Monsters U movie), it has all the elements: video testimonials, faculty profiles, an events calendar, even a school store. The only thing missing is a blog feed.

Over the years I’ve done communications, marketing and website work for K-12 schools, universities and education marketing clients, and I’ve spent a lot of time examining competitor websites and enrollment pitches. So when I saw the Monsters University website for the first time I had to laugh at the uncanny resemblance to the real thing.

college admissions videoAnd when I watched the Message from the Dean (see right), I wasn’t sure whether to laugh or cringe. Have I scripted something scarily similar? Err…possibly.

I visited the website frequently this year, as I worked on the Monsters U marketing campaign with SubwayKids.com (wearing my copywriting hat). Each time I clicked I discovered another hilarious, spot-on piece of content. Food for thought as we head back to school and gear up for a new season of enrollment marketing. Here’s to fewer clichés and fresher ideas ahead!

Student ID card

Further reading on the Monsters U website and higher education marketing:

Future Comms: Scare Tactics
Go have a look at the site. It’s pretty much THE American university website. In fact, it’s a really good global university website… But what should we, in the Higher Ed community, really take from all this?
1. It’s not a university website. It’s a really good promotion for a multi-million dollar film made by a multi-billion dollar company. It’s just part of an annual ad budget that Adage cited as $2.1b in 2011.

Bob Johnson’s Blog on Higher Education Marketing
What do you get when you assemble every cliché about a higher education website in a single parody? The Monsters University website. Do not miss the intro to Academics with an opening video “Message from the Dean for Prospective Students.”

Sally Sisson Blog: Web Content and the Eternal Home Page Question: How much is too much?
Lessons learned from “Beyond the University Website – The Future of Digital Marketing in Higher Education.”

 

No Comments

February 5, 2013

Creative Inspiration: Finding your bliss (on a bleak February day)

He Was Me: The power of storytelling

A sweet (yet powerful) little ditty on doing what you love. If not for a living, then at least for a while each day.

This FableSnack, a short animated film from the prolific folks at FableVision, is about “the inner child in all of us, and the eternal struggle to retain our sense of self in a busy world.” It reminds us to not “trade joy for a job,” as FableVision’s Paul Reynolds puts it. Not always easy, but always worth remembering.

It was written and drawn by the talented Peter H. Reynolds, author and illustrator of The Dot, Ish and dozens of other delightful children’s books and multimedia products.

I knew Peter, founder of FableVision, and his twin brother Paul, now CEO, back in our college days and had a hunch they’d go on to do great things. Doing such inspired and meaningful work on such a grand scale is a great thing indeed. Being rockstar media producers and such nice, grounded people at the same time is even greater.

Read their story here:

About FableVision
In 1996, FableVision’s founder, Peter H. Reynolds, had a vision: to create a “social change agency” to help move the world to a better place. FableVision is dedicated to helping ALL learners reach their full potential and to telling “stories that matter, stories that move.”

…and get inspired yourself!

The Stellar Cafe
The Dot FableVisionInsights gathered along the journey about creativity, art, teaching, learning, life – Peter H. Reynolds

Peter’s Tips on Creativity
Creative thinking is the fuel for getting things going. Dreaming about the project is a huge part of the process. The actual ‘doing’ requires following through on the dream, but the dream is the rough sketch.

A Film by FableVision Studios: He Was Me
Written and drawn by Peter H. Reynolds, He Was Me is a quiet story about the inner child in all of us, and the eternal struggle to retain our sense of self in a busy world. In the film, as a man waits at a bus stop in the rain, his inner child is brought poignantly to life as he reflects on his past and ponders his future.

1 Comment