the sally sisson blog


February 13, 2015

Content Marketing for Valentine’s Day: Who says BtoB is boring?

Best Agency Cards

Agency_Valentines_Cards

Cards Against Marketing: The only agency valentines you’ll ever need

“We created the perfect Valentine for everyone in your open-office floor plan because while they may know when your next dentist appointment is, they may not know the depth of your love/contempt.”

Location3

 

Business Speak Valentines from Frequency540

“Let’s get aligned.”

“You’ve got a tight brief.”

“Let me A/B test your core competencies.”

Click to see and share more e-valentines from F540.

 

Best Agency Brand Message

Holland-Mark_website_vole
Holland-Mark Agency Goes Wild Kingdom

This small agency is all about the love, all times of year. But in their February blog they gave a subtle plug for their new website, which is a great Valentine’s Day promo in and of itself. It’s pretty fun and much more Marlin Perkins than Madison Avenue — which I guess is the whole point. As the narrator explains,

“Much like the prairie vole, your brand needs to find mates for life.”

 

Best B2B Valentine’s Day Campaign

B2B Comedy in Content Marketing: The Perfect Gift for Valentine’s Day, from Cisco

This is a fun one from 2013, and still hard to beat. Valentine’s Day lesson of the day: Businesses that boost their budgets to cover high-quality creative get love, affection and ROI in spades.

 

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5 Clever Valentine’s Day Brand Campaigns: Agencies share the love (but hold the cheese)

Sure, I appreciate Cartier’s “The Proposal” as much as the next critic. It’s an elegant six-minute triptych for fans of visual storytelling — and for those who fall for big diamonds, handsome men falling on one knee, and things like that. But when it comes to valentines and marketing, it’s a fine line between sweet and saccharine. Depending on the audience and the product, it’s often best to try a different tack altogether — like humor. Just like chocolate, holiday marketing can be cloying. Those looking for a decent chunk of organic dark chocolate will likely be turned off by a box of “assorted creams.” Reach out to the tired, jaded masses and you just might get some traction.

Funniest:

SNL_Fifty_Shades

SNL’s Vanessa Bayer Gets Fifty Shades of Awkward for Audi Video

Hilarious. Can’t stop laughing. “Fifty Shades” thoroughly deserves to be parodied by everyone; this Audi ad is hands-down the best yet.

Dairy Queen Spoofs Jared Jewelers

Funny and creative. Heck, sounds like the perfect Valentine’s Day gift to me. Ingenious, actually. I’m an ice-cream snob but would happily dig into a Dairy Queen cake with my own special spoon.

 

Quirkiest:

Dumb_Ways_to_Die

Dumb Ways to Die: Valentine’s Day

Short, twisted and sweet. Loved the original Melbourne Metro Train cartoon so much I’d follow these little bean-shaped characters anywhere.

Red Velvet Oreo’s Animated Cartoons

Not in love with these cartoons, but I do like them. I’m sure they’ll speak to a new audience and add to Oreo’s success on Twitter.

 

Most Fun:

Mustang Sally: Speed-Dating Stunt Driver Takes Unsuspecting Men for a Spin

Ford lets a woman take the lead in a kick-ass car commercial, for once. Hilarity ensues.

 

Honorable Mention

cupidrone
Sweetest (without being schmaltzy):
“Cupidrone” – Flower Council of Holland

I just think it’s cute, this Cupidrone. That is all.

 

 

 

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August 23, 2013

Best University Website Ever?


Monsters University best college website

Could be. This parody of a university website pretty much nails it. Created by clever minds at Pixar (to promote the Monsters U movie), it has all the elements: video testimonials, faculty profiles, an events calendar, even a school store. The only thing missing is a blog feed.

Over the years I’ve done communications, marketing and website work for K-12 schools, universities and education marketing clients, and I’ve spent a lot of time examining competitor websites and enrollment pitches. So when I saw the Monsters University website for the first time I had to laugh at the uncanny resemblance to the real thing.

college admissions videoAnd when I watched the Message from the Dean (see right), I wasn’t sure whether to laugh or cringe. Have I scripted something scarily similar? Err…possibly.

I visited the website frequently this year, as I worked on the Monsters U marketing campaign with SubwayKids.com (wearing my copywriting hat). Each time I clicked I discovered another hilarious, spot-on piece of content. Food for thought as we head back to school and gear up for a new season of enrollment marketing. Here’s to fewer clichés and fresher ideas ahead!

Student ID card

Further reading on the Monsters U website and higher education marketing:

Future Comms: Scare Tactics
Go have a look at the site. It’s pretty much THE American university website. In fact, it’s a really good global university website… But what should we, in the Higher Ed community, really take from all this?
1. It’s not a university website. It’s a really good promotion for a multi-million dollar film made by a multi-billion dollar company. It’s just part of an annual ad budget that Adage cited as $2.1b in 2011.

Bob Johnson’s Blog on Higher Education Marketing
What do you get when you assemble every cliché about a higher education website in a single parody? The Monsters University website. Do not miss the intro to Academics with an opening video “Message from the Dean for Prospective Students.”

Sally Sisson Blog: Web Content and the Eternal Home Page Question: How much is too much?
Lessons learned from “Beyond the University Website – The Future of Digital Marketing in Higher Education.”

 

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