the sally sisson blog


May 8, 2010

Social Media 102: Tweets: Free and Spontaneous (or not so much)

twitter sunSay you’re a business owner or marketing manager. You’ve got a lot on your plate. Email, voicemail, snail mail. Now add Facebook and blog posts to the mix. Now squeeze in a few tweets throughout the day. Be sure to make them clever and compelling.

Some people have their social media channels perfectly integrated and running like a well-oiled marketing machine. (We’ll explore that later.) But if Twitter is just one more thing to send you over the edge, consider this:

Twitter Redux: Stockpiling tweets

During ebbs between deadlines, why not type up a batch of tweets. Make them relevant to your marketing campaign, company mission, whatever you’re trying to convey. Use the “word count” tool in your document to make sure each is 140 characters max.

Or, why not pay someone else to write them for you? (Like me.)

twitter whalePreconcieved tweets? Isn’t that an oxymoron? Doesn’t it completely miss the point? Well, yes. For personal purposes, it seems a bit contrived. But for business it can make a lot of sense.

Case in point

After writing the copy for a website last fall, I was asked to write a series of tweets to accompany it. The client wanted a stockpile of tweets, divided into categories, ready to spit out on Twitter at a moment’s notice. Some were general tips, others tied in more closely with the partner client, Clorox.

After tweeting the entire inventory, they ran them ticker-tape style on the home page of the website. Breathing yet more life into the copy. Repurposing content. Getting more bang for their buck. Brilliant!

Check it out:

New Teacher Survival Guide | Discovery Education

http://www.discoveryeducation.com/survival/