Educational_Marketing_Content

CIEE: Council on International Educational Exchange

Copywriting for email marketing campaigns, web pages, landing pages, brochures and direct mail for three business strands of CIEE, the world leader in international education and exchange.

New Monsters U

SUBWAY Kids™ | Disney/Pixar

Copywriting and content development for creative online kids’ games and activities for SubwayKids.com.  Content marketing campaign promoting SUBWAY Fresh Fit for Kids™ meals and Disney movies and TV shows, including Monsters University, Phineas and Ferb and Frankenweenie

Agency: Jack Morton Worldwide

Blog post: Cartoons and Content Marketing

Samples:
Monsters_U:_Kids’ Activities_1
Monsters_U:_Kids’ Activities_2
Monsters_U:_Kids’ Activities_3

Healthy Weight Commitment Foundation

Together Counts | Healthy Weight Commitment Foundation

Copywriting and content development for the Energy Balance 101: Enrichment Zone section for community volunteers and after-school programs. Program partners include the Girl Scouts, SPARK and the YMCA of Metropolitan Washington.

Together Counts is a nationwide program started by the Healthy Weight Commitment Foundation, a CEO-led coalition of over 230 organizations working together to help families and schools reduce obesity—especially childhood obesity—by 2015.

Samples:

Energy Balance: A Guide for Adults

Enrichment Zone: Pre-K and K–5 Guides

Pearson Custom Solutions 2

Pearson Custom Solutions

Research and SEO copywriting for all sections of B2B website developed for school administrators.

Pearson Education

Visit the Pearson K12 Custom website.

Sample: Pearson_Education_Copy_Deck

web content writing, content for K-12 education, web content for schools

New Teacher Survival Guide

Research and copywriting for all sections of website.

Discovery Education (in partnership with Clorox)

Visit the New Teacher Survival Guide website.

Scotch™ Science Fair Central

Scotch™ Science Fair Central

Research and copywriting all copy (main pages plus sidebars and links) for the following sections—Science Fair Presentations, Parent Resources and Science Fair Coordinators.

Discovery Education (in partnership with Scotch / 3M)

Visit the Science Fair Central website.

Samples include:
Parent Resources

Science Fair Presentations

children's science writing, K-12 content writing, education marketing

3M Science of Everyday Life

Developing and writing K-12 Summer Family Activities for Science of Everyday Life website.

Discovery Education (in partnership with 3M Corp)

Visit the Science of Everyday Life website.

Waste Management 2

WM Think Green® Earth Day Activities

Developing and writing K-12 activities and lesson plans for Think Green® website.

Discovery Education (in partnership with Waste Management)

Visit the ThinkGreen® website.

tech tips blog

Web 20.10 + 20.11: TECH TIPS Blog

Writing posts for the TECH TIPS blog, an added feature of Discovery’s “Web 20.10” and “Web 20.11” sites for teachers.

Discovery Education (in partnership with Microsoft and SMART Technologies)

Visit the TECH TIPS blog.

web 20.10

Web 20.10: Tech Tools + Trends

Research and writing for all sections of website about Web 2.0  applications and technology.

Discovery Education (in partnership with Microsoft and SMART Technologies)

Visit the Web 20.10 | 20.11 website.

web content writing Discovery Education CDW-G

The 21st Century Classroom

Content strategy and copywriting for all sections of website. Writing web pages, articles, and lesson plans on different 21st Century Skills themes for different grade ranges.

Discovery Education (in partnership with CDW-G and technology partners HP, Toshiba, PolyVision, Lenovo, AVerMedia and SONY)

Visit The 21st Century Classroom website.

Ready Classroom

Ready Classroom*

Research and copywriting all sections of website. Writing original lesson plans; editing existing lesson plans.

* Winner of 2010 BESSIE (Best Educational Software Award).

Discovery Education (in partnership with the Ad Council and ReadyKids / FEMA (Federal Emergency Management Agency)

Visit the Ready Classroom website.

Samples include:
Teacher Tools

Sample Lesson Plan (grades K-2)

Sample Lesson Plan (grades 3-5)

Sample Lesson Plan (grades 6-8)

teachers-guide

A Growing Relationship: The School Garden, Classroom and Organic Farm

Structural editing, copyediting, and coordinating content and production of curriculum guide for teachers and farmers.

Friends of Holly Hill Farm, Inc.

Download and view A Growing Relationship.

All About Computers: Wireless and Mobility (Teacher’s Resource Guide)

All About Computers: Wireless and Mobility (Teacher’s Resource Guide)

Research and copywriting for all lesson plans and sections of guide, plus supplemental materials.

Discovery Education (in partnership with CDW-G)

Download and view All About Computers and the All About Computers poster.

teachers-guide

A Teacher’s Guide to Project-Based Learning

Research and copywriting all lesson plans and sections of guide, plus supplemental materials.

Discovery Education (in partnership with Elmer’s)

Download and view A Teacher’s Guide to Project-Based Learning.

Discovery, Splash Into Safety, cover

Splash Into Safety

Research and copywriting teacher’s guide and collateral materials for schools, including this poster.

Discovery Education (in partnership with Swimming USA)

Download and view Splash Into Safety.