CIEE: Council on International Educational Exchange

Copywriting for email marketing campaigns, web pages, landing pages, brochures and direct mail for the Global Navigator unit of CIEE, the world leader in international education and exchange. Targeted content written for multiple audiences: high school and gap year students, parents, teachers, school administrators and philanthropists.


Chinese Language & Culture | Beijing, China

Service & Learning | Mohammedia, Morocco

Wildlife Conservation | Perth, Australia

Gap Year: Global Internship | Cape Town, South Africa

Scholastic Professional

Rebranding project for Scholastic Professional (SP) division: Content strategy and sitemap for redesigned website focused on teachers and professional development. Concept development, messaging framework, taglines and copywriting for overall rebranding campaign. Creating PowerPoint presentation and print collateral to launch rebranding at national sales conference.

Copywriting and editing catalogs including Scholastic Professional Capabilities and Scholastic Professional Learning, brochures for professional development workshops, and sell sheets for Information in Action, Rime Magic, Mastering the Mechanics, Next Step in Guided Reading, Family & Community Engagement and other leading product suites.


Scholastic Professional Learning Brochure

Information in Action

Healthy Weight Commitment Foundation

Together Counts | Healthy Weight Commitment Foundation

Concept development, copywriting and content coordination of standards-aligned curriculum for entire Schools section of website for use in U.S. public schools nationwide. Developed free curriculum resources for Pre-K, K–2, 3–5 and Middle School, plus Educator Support Resources and training materials.

Copywriting and content development for the Energy Balance 101: Enrichment Zone section for community volunteers and after-school programs. Program partners include the Girl Scouts, SPARK and the YMCA of Metropolitan Washington.

Together Counts is a nationwide program started by the Healthy Weight Commitment Foundation, a CEO-led coalition of over 230 organizations working together to help families and schools reduce obesity—especially childhood obesity—by 2015.


K–5 Curriculum

Energy Balance: A Guide for Adults

Enrichment Zone: Pre-K, K–5 and Middle School Guides

Pearson Custom Solutions 2

Pearson Custom Solutions

Research and SEO copywriting for all sections of B2B website developed for school administrators.

Pearson Education

Visit the Pearson K12 Custom website.

Sample: Pearson_Education_Copy_Deck

Faber-Castell / Creativity Cans® Curriculum

Developing curriculum and writing creative standards-aligned lesson plans for K–5 students to be used with Creativity Cans® in classrooms. Co-presented prototype at CPSI (Creative Problem Solving Institute) Conference.

Creativity Cans Lesson Plans Unit 1


New Monsters U

SUBWAY Kids™ | Disney/Pixar

Copywriting and content development for creative online kids’ games and activities for  Content marketing campaign promoting SUBWAY Fresh Fit for Kids™ meals and Disney movies and TV shows, including Monsters University, Phineas and Ferb and Frankenweenie

Agency: Jack Morton Worldwide

Blog post: Cartoons and Content Marketing

Monsters_U:_Kids’ Activities_1
Monsters_U:_Kids’ Activities_2
Monsters_U:_Kids’ Activities_3


Scotch™ Science Fair Central

Scotch™ Science Fair Central

Research and copywriting all copy (main pages plus sidebars and links) for the following sections—Science Fair Presentations, Parent Resources and Science Fair Coordinators.

Discovery Education (in partnership with Scotch / 3M)

Visit the Science Fair Central website.

Samples include:
Parents’ Guide

Coordinators’ Guide

Science Fair Presentations

children's science writing, K-12 content writing, education marketing

3M Science of Everyday Life

Developing and writing K-12 Summer Family Activities for Science of Everyday Life website.

Discovery Education (in partnership with 3M Corp)

Visit the Science of Everyday Life website.

Waste Management 2

WM Think Green® Earth Day Activities

Developing and writing K-12 activities and lesson plans for Think Green® website.

Discovery Education (in partnership with Waste Management)

Visit the ThinkGreen® website.

web content writing, content for K-12 education, web content for schools

New Teacher Survival Guide

Research and copywriting for all sections of website.

Discovery Education (in partnership with Clorox)

Visit the New Teacher Survival Guide website.

tech tips blog

Web 20.10 + 20.11: TECH TIPS Blog

Writing posts for the TECH TIPS blog, an added feature of Discovery’s “Web 20.10” and “Web 20.11” sites for teachers.

Discovery Education (in partnership with Microsoft and SMART Technologies)

Visit the TECH TIPS blog.

web 20.10

Web 20.10: Tech Tools + Trends

Research and writing for all sections of website about Web 2.0  applications and technology.

Discovery Education (in partnership with Microsoft and SMART Technologies)

Visit the Web 20.10 | 20.11 website.

web content writing Discovery Education CDW-G

The 21st Century Classroom

Content strategy and copywriting for all sections of website. Writing web pages, articles, and lesson plans on different 21st Century Skills themes for different grade ranges.

Discovery Education (in partnership with CDW-G and technology partners HP, Toshiba, PolyVision, Lenovo, AVerMedia and SONY)

Visit The 21st Century Classroom website.

Ready Classroom

Ready Classroom*

Research and copywriting all sections of website. Writing original lesson plans; editing existing lesson plans.

* Winner of 2010 BESSIE (Best Educational Software Award).

Discovery Education (in partnership with the Ad Council and ReadyKids / FEMA (Federal Emergency Management Agency)

Visit the Ready Classroom website.

Samples include:
Teacher Tools

Sample Lesson Plan (grades K-2)

Sample Lesson Plan (grades 3-5)

Sample Lesson Plan (grades 6-8)


A Growing Relationship: The School Garden, Classroom and Organic Farm

Structural editing, copyediting, and coordinating content and production of curriculum guide for teachers and farmers.

Friends of Holly Hill Farm, Inc.

Download and view A Growing Relationship.

All About Computers: Wireless and Mobility (Teacher’s Resource Guide)

All About Computers: Wireless and Mobility (Teacher’s Resource Guide)

Research and copywriting for all lesson plans and sections of guide, plus supplemental materials.

Discovery Education (in partnership with CDW-G)

Download and view All About Computers and the All About Computers poster.


A Teacher’s Guide to Project-Based Learning

Research and copywriting all lesson plans and sections of guide, plus supplemental materials.

Discovery Education (in partnership with Elmer’s)

Download and view A Teacher’s Guide to Project-Based Learning.

Discovery, Splash Into Safety, cover

Splash Into Safety

Research and copywriting teacher’s guide and collateral materials for schools, including this poster.

Discovery Education (in partnership with Swimming USA)

Download and view Splash Into Safety.