New Content for a New School Year: Copywriting and back-to-school angst
For anyone working in educational marketing, communications or publishing, back-to-school begins long before August. But no matter how much content has been printed, published or posted in advance, the first week of school still brings its share of back-to-school angst.
For me, the first week of school presented a hodgepodge of projects for K-12 and edu:
Writing and posting two new web pages for Inly School, an independent preK-8 Montessori school in Massachusetts.
Conceptualizing, writing and editing script for a new admissions video for a Catholic high school in Connecticut (for Keating Associates).
Coining slogans and signage copy for a new sustainability campaign for a large university (for Hall Pass Group).
A crazy week, and crazy deadlines, but all fun stuff. I’ve got my #2 pencils sharpened and my colored folders and Mac files in order (well, almost).
Happy September!* pencil illustration (created by Mark A. Hicks) from Discovery Education‘s Clip Art Gallery.