the sally sisson blog


September 7, 2012

New Content for a New School Year: Copywriting and back-to-school angst

copywriting and content For anyone working in educational marketing, communications or publishing, back-to-school begins long before August. But no matter how much content has been printed, published or posted in advance, the first week of school still brings its share of back-to-school angst.

For me, the first week of school presented a hodgepodge of projects for K-12 and edu:

Web content:

Writing and posting two new web pages for Inly School, an independent preK-8 Montessori school in Massachusetts.

Marketing copywriting:

Writing email blasts for K-5 teachers to promote this year’s new Subway Random Acts of Fitness for Kids, a national campaign for SubwayKids.com (for ad agency Jack Morton Worldwide).

Video scriptwriting:

Conceptualizing, writing and editing script for a new admissions video for a Catholic high school in Connecticut (for Keating Associates).

Copywriting:

Coining slogans and signage copy for a new sustainability campaign for a large university (for Hall Pass Group).

A crazy week, and crazy deadlines, but all fun stuff. I’ve got my #2 pencils sharpened and my colored folders and Mac files in order (well, almost).

Happy September!

* pencil illustration (created by Mark A. Hicks) from Discovery Education‘s Clip Art Gallery.