Cartoons and Content Marketing: All work and all play
This was one of my favorite projects in recent memory. Fun because it required sitting around in my pajamas watching several episodes of Phineas and Ferb, one of my longtime favorite cartoons (right up there with Adventure Time and SpongeBob), and fun because it involved brainstorming silly ideas for games and activities and writing catchy copy involving the evil Dr. Doof and his nemesis, Perry the Platypus (a.k.a. Agent P).
Over the past two years I’ve worked on several copywriting and content development projects for SUBWAY® Restaurants and SUBWAY KIDS™. I do this on a freelance basis for the advertising agency Jack Morton Worldwide, through their Boston office. This year’s SUBWAY FRESH FIT FOR KIDS™ meal campaigns with Disney have been especially fun, and I love that they’re giving away free eco-friendly reusable lunch bags with each meal. Each bag comes with a free game or gizmo inside, plus a special code to unlock other downloadable activities from the SubwayKids.com website.
The Phineas and Ferb kids meals came with a make-your-own wallet kit inside the reusable bag, plus a code to unlock these printable games and activities I developed:
Agent P’s Cipher Code Wheel
Dr. Doof’s Cootie Catcher
I also wrote copy for the Frankenweenie micro-site for SUBWAY KIDS™ and developed content and online games and activities for the new Monsters University FRESH FIT FOR KIDS™ meal, in SUBWAY® Restaurants this month.
Other copywriting and content projects for SUBWAY KIDS™:
Content Marketing and Cause Marketing: Public relations with a purpose
Writing all online content and collateral material for the Random Acts of Fitness for Kids™ national program for K–6 schools, 2011–12 and 2012–13 campaigns.
Earth Day Interactives: Copywriting with a conscience for corporate clients
Writing copy and features for online interactive “Ec0-Quest” game as part of marketing promotion with The Nature Conservancy.