the sally sisson blog


November 13, 2016

Artists for Humanity: KidLit Safety Pin Art

 

I am so heartened by these messages of peace, love and tolerance. <3 Follow #kidlitsafetypins and #hugsfromkidlit to see more.

salina_yoon

maria_frazee_kidlitsafetypins

kristine_lombardi_kidlitsafetypins

shannon_hale_kidlitsafetypins

lori_richmond_safetypins

peter_reynolds_kidlitsafetypins

mo_willems_kidlitsafetypins

inky_elbows

 

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March 8, 2016

Road Map for Content Writing

 

Content_Writing

A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic]

A step-by-step process? Really? Why not just wing it? Why not just… write?

Because in writing, argues Ann Handley, process is necessary. Because, as she says, you need a road map to get you to where you need to be.

Handley’s handy GPS gets you from one place to another: “from discombobulated thoughts to a coherent, cogent piece of writing.” Numbered steps prompt you to pause and think:

1. What’s your business goal?

2. How does your idea relate to your readers?

3. What credible sources and data support your idea?

4. What format would best communicate your point? (Blog post, infographic, case study?)

5. Who is your audience? (Write to one person. Period.)

Now start writing.

Write, walk away, rewrite, walk away. Write, edit, edit again.

Pass it by a co-worker or read it to your cat. Proofread. Polish. Is it ready to publish?

Call to action.

Check the 12 steps. Have you left readers hanging? What should readers do next?

Subtly prompt, nudge, guide, steer or drive in the right direction to reach the desired outcome or destination.

Now push the button and pat yourself on the back. Stretch, breathe, crack your knuckles, relax.

Before you write your next post, read Ann Handley’s Everybody Writes: Your Go-To Guide to Writing Ridiculously Good Content.

Because, as Ann says, “in today’s content-driven world, writing matters more… not less.”

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March 31, 2015

Storytelling Guide for Content Marketing

 

5 Steps Guide to Storytelling for Content Marketers

A nifty infographic from the folks at imagination.

In their words:

“The people you work with are sitting on a mountain of stories that could help create new business opportunities.

We’ve outlined the basic elements needed to turn that untapped potential into a successful content marketing program.”


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