the sally sisson blog


February 13, 2015

Content Marketing for Valentine’s Day: Who says BtoB is boring?

Best Agency Cards

Agency_Valentines_Cards

Cards Against Marketing: The only agency valentines you’ll ever need

“We created the perfect Valentine for everyone in your open-office floor plan because while they may know when your next dentist appointment is, they may not know the depth of your love/contempt.”

Location3

 

Business Speak Valentines from Frequency540

“Let’s get aligned.”

“You’ve got a tight brief.”

“Let me A/B test your core competencies.”

Click to see and share more e-valentines from F540.

 

Best Agency Brand Message

Holland-Mark_website_vole
Holland-Mark Agency Goes Wild Kingdom

This small agency is all about the love, all times of year. But in their February blog they gave a subtle plug for their new website, which is a great Valentine’s Day promo in and of itself. It’s pretty fun and much more Marlin Perkins than Madison Avenue — which I guess is the whole point. As the narrator explains,

“Much like the prairie vole, your brand needs to find mates for life.”

 

Best B2B Valentine’s Day Campaign

B2B Comedy in Content Marketing: The Perfect Gift for Valentine’s Day, from Cisco

This is a fun one from 2013, and still hard to beat. Valentine’s Day lesson of the day: Businesses that boost their budgets to cover high-quality creative get love, affection and ROI in spades.

 

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5 Clever Valentine’s Day Brand Campaigns: Agencies share the love (but hold the cheese)

Sure, I appreciate Cartier’s “The Proposal” as much as the next critic. It’s an elegant six-minute triptych for fans of visual storytelling — and for those who fall for big diamonds, handsome men falling on one knee, and things like that. But when it comes to valentines and marketing, it’s a fine line between sweet and saccharine. Depending on the audience and the product, it’s often best to try a different tack altogether — like humor. Just like chocolate, holiday marketing can be cloying. Those looking for a decent chunk of organic dark chocolate will likely be turned off by a box of “assorted creams.” Reach out to the tired, jaded masses and you just might get some traction.

Funniest:

SNL_Fifty_Shades

SNL’s Vanessa Bayer Gets Fifty Shades of Awkward for Audi Video

Hilarious. Can’t stop laughing. “Fifty Shades” thoroughly deserves to be parodied by everyone; this Audi ad is hands-down the best yet.

Dairy Queen Spoofs Jared Jewelers

Funny and creative. Heck, sounds like the perfect Valentine’s Day gift to me. Ingenious, actually. I’m an ice-cream snob but would happily dig into a Dairy Queen cake with my own special spoon.

 

Quirkiest:

Dumb_Ways_to_Die

Dumb Ways to Die: Valentine’s Day

Short, twisted and sweet. Loved the original Melbourne Metro Train cartoon so much I’d follow these little bean-shaped characters anywhere.

Red Velvet Oreo’s Animated Cartoons

Not in love with these cartoons, but I do like them. I’m sure they’ll speak to a new audience and add to Oreo’s success on Twitter.

 

Most Fun:

Mustang Sally: Speed-Dating Stunt Driver Takes Unsuspecting Men for a Spin

Ford lets a woman take the lead in a kick-ass car commercial, for once. Hilarity ensues.

 

Honorable Mention

cupidrone
Sweetest (without being schmaltzy):
“Cupidrone” – Flower Council of Holland

I just think it’s cute, this Cupidrone. That is all.

 

 

 

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July 27, 2014

Content Marketing With a Side of Bacon

Denny's Content Marketing Campaign

How Denny’s Became a Weirdly Successful Content Marketer

This Fast Company article about Denny’s off-beat content marketing campaign got me thinking. About the power of brand personality, the importance of taking creative risks, and about two eggs over easy, hash browns, rye toast and a side of bacon. Make that Applewood smoked bacon. (Caution: Reading and writing before breakfast may lead to obsessive tendencies.) But seriously, this is a smart, targeted marketing strategy that’s capturing a whole new audience by speaking their language, while still keeping it real with its loyal, long-time customers.

baconDenny’s is serving up fun and engaging material across multiple channels and formats. There are retro Atari video games featuring odd combos of Denny’s items (like hash browns) with Atari game elements (like asteroids) resulting in titles like “Hashteroids” (get it?). Although I’m far from the target audience, I did get a kick out of the web series Always Open with Jason Bateman, Sarah Silverman and Will Arnett dishing with celebrities in a Denny’s booth.

All this talk about food and content also reminded me of one of my favorite content marketing examples of all time : The Waffle Shop (not to be confused with Waffle House, which reminds me of Jim Gaffigan).

Content marketing broadcasting

Waffles With a Side of Content (& Storytelling)

A rooftop storytelling billboard, a TV production studio, live music. What’s not to love?

This is one of my favorite examples ever. So I was happy to see it as the #1 pick in the Content Marketing Institute’s compilation of 100 Content Marketing Examples last year. The story of The Waffle Shop, an independent Pittsburgh restaurant with a wildly creative approach to content marketing, was originally featured in: What if You Sold Waffles with a Side of Content?  by Andrew Davis.

I’m off to make some breakfast so will leave you with this excerpt:

“The Waffle Shop was a neighborhood restaurant that produced and broadcast a live-streaming talk show with its customers and operated a changeable storytelling billboard on its roof. [It} was a public lab that brought together people from all walks of life to engage in dialogue, experimentation and the co-production of culture. [It] functioned as an eatery, a TV production studio, a social catalyst, and a business.

“What’s interesting about [this] experiment is that they leverage a content-centric approach as the centerpiece of their business — it’s not a marketing project or a blog; in fact, the content is one of their products.”

 

 

 

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