long-form version:

star-notebookSally got hooked on publishing in the 6th grade in Mr. Deakin’s class when she created an entire newspaper by hand. She wrote the articles (mainly featuring heroic acts by her dog Ralph) with her very best penmanship, took Polaroid pictures, drew comic strips, invented zany products for ads, and had her own advice column. She is now thrilled to do such things in a fraction of the time on her trusty laptop. She still gives advice, although her family pays little attention.

Boston to San Francisco

After college, Sally did a stint in publishing boot camp at Test & Measurement World, a technical trade magazine in Boston. She then drove cross country and ended up in San Francisco, where she stayed for eight years. Following her job as an editor and copy editor at AccessPress / TUB, she helped build and lead an in-house creative services department for their main client, Pacific Bell Directory. Despite her stunning view of the San Francisco Bay, Sally decided to pack in her office job after three years to go freelance overseas.

San Francisco to London

With Brit husband and baby, she moved to London, where it rained for 40 days and 40 nights. Seriously. And then she started copy editing and proofreading anywhere and everywhere, so they could afford to eat more than beans on toast. Seriously again. After doing lots of freelance work for Dorling Kindersley, she ended up with a full-time in-house gig as an editor at DK Multimedia—one of her favorite jobs ever.

London to Boston

In the mid-’90s Sally and family moved back to Boston, where she freelanced for Compass Maps (bought by PopOut), Sidewalk.com (now called Citysearch),  Fast Company and others. After having another baby, she moved back to her hometown and switched gears to focus on the education market.


Chapter 1: Freelanced as a picture researcher, copy editor and web writer for Turnstone Publishing, a children’s science publisher (now defunct). Worked on series of books developed with Woods Hole Oceanographic Institution, Harvard-Smithsonian Center for Astrophysics, and the Smithsonian Tropical Research Institute.

Chapter 2: Worked as a substitute elementary teacher and freelanced for Walden Media, writing classroom activities and film discussion guides for schools.

Chapter 3: Held an onsite job at Inly School, a preK-8 Montessori school,  for 5 years. Wore two hats: one in Communications, handing p.r. and writing for the school website and digital newsletter; the other in the Library surrounded by 10,000 children’s books. What could be better?

Chapter 4: Over the same 5-year period, worked steadily as a freelance writer for Discovery Education. Wrote branded copy for Discovery websites created in conjunction with Microsoft, Scotch, 3-M, Elmer’s, CDW-G, Progressive Insurance, U.S. Dept of Homeland Security, XPrize Foundation, the Ad Council and others.talking-bird

Chapter 5: Back to freelancing full-time. Copywriting for agencies and in-house marketing departments; planning, creating and editing web content; crafting email marketing copy, branded content, blogs and social media posts.

Yet another chapter unfolds

Fast-forward a few more years and Sally finds herself back in London and pondering her next move. Since moving to London in April 2017, she has continued working as a freelancer for U.S. clients. Now armed with a proper work visa, she is open to either freelance or full-time job possibilities in London as well.