about sally



For detailed work experience, please see Sally’s resume. For regular updates, refer to Sally’s LinkedIn profile.

short story:

Sally has 25 years of experience (10 years full-time; 15+ years freelance) as a writer, copyeditor, project manager and editorial jack-of-all-trades. She got her start as an editor at AccessPress / TUB (The Understanding Business), the information-design and publishing firm headed by Richard Saul Wurman, founder of the TED conferences. Later she helped build an in-house creative services department for their main client, Pacific Bell Directory. She was managing editor, then creative director of the 60-person group. Two years later she traded the 60-hour weeks for the footloose life of the freelancer. Since then she has worked on a variety of projects in San Francisco, London and Boston.

For the past ten years, Sally has specialized in web content writing, content marketing, copywriting and digital communications for education and business clients. Although she now bounces between blogs and tweets, she still maintains a healthy respect for the printed page.

Sally received a B.A. in Communications from Simmons College in Boston in 1984 and completed the Stanford Professional Publishing Course program in 1990.

long and involved story:

star-notebookSally got hooked on publishing in the 6th grade in Mr. Deakin’s class, when she created an entire newspaper by hand. She wrote the articles (mainly featuring heroic acts by her dog Ralph) with her very best penmanship, took Polaroid pictures, drew comic strips, invented zany products for ads, and had her own advice column. She is now thrilled to do such things in a fraction of the time on her trusty laptop. She still gives advice, although her family pays little attention.

Boston to San Francisco

After college, Sally did a stint in publishing boot camp at Test & Measurement World, a technical trade magazine in Boston. She then drove cross country and ended up in San Francisco, where she stayed for 8 years. Worked as an editor and copyeditor at AccessPress / TUB (The Understanding Business) / Wurman Design. Later helped build an in-house creative services department for their main client, Pacific Bell Directory. Promoted from managing editor to creative director of the 60-person group. Despite her stunning view of the San Francisco Bay, decided to pack in her office job to go freelance after having her first baby.

San Francisco to London

With Brit husband and baby, she moved to London, where it rained for 40 days and 40 nights. Seriously. And then she started freelance copyediting and proofreading anywhere and everywhere, so they could afford to eat more than beans on toast. Seriously again. Did lots of work for Dorling Kindersley, then ended up with a full-time in-house freelance gig as an editor at Dorling Kindersley Multimedia-one of her favorite jobs ever.

London to Boston

Moved back to Boston a few years later and freelanced for Compass Maps (bought by PopOut), Sidewalk.com (now called Citysearch),  Fast Company and others. Had another baby, moved back to home town, switched gears to focus on the education market.


Chapter 1: Freelanced as a picture researcher, copy editor and web writer for Turnstone Publishing, a children’s science publisher (now defunct). Worked on series of books developed with Woods Hole Oceanographic Institution, Harvard-Smithsonian Center for Astrophysics, and the Smithsonian Tropical Research Institute.

Chapter 2: Worked as a substitute elementary teacher and freelanced for Walden Media, writing summaries of films, classroom activities and discussion guides.

Chapter 3: Had a part-time job at Inly School, a K-8 Montessori school,  for 5 years. Wore two hats: one in Communications, handing p.r. and writing for website and digital newsletter; the other in the Library surrounded by 10,000 children’s books. What could be better?

Chapter 4: Over same 5-year period, worked steadily as a freelance writer for Discovery Education. Wrote copy for Discovery websites created in conjunction with Scotch, 3-M, Elmer’s, CDW-G, Progressive Insurance, U.S. Dept of Homeland Security, SwimUSA, and others.talking-bird

Chapter 5: Back to freelancing full-time. Writing and editing websites, blogs, tweets for Twitter. Slightly bemused, yet fascinated by it all.

Small town life

Sally lives in a small coastal town south of Boston in a drafty antique Cape (the house she grew up in!) with her husband David (also in publishing), their two boys Sam and Adam, and two cats named Doodles and Breezy. She is a dog person, not a cat person, but is coming around. She likes cartooning, playing flute and getting worked up about politics. For comic relief and a creative release, she writes for the Tiny Mind Gazette, a.k.a. the Social Media Test Kitchen, in her spare time. She is still trying to write and illustrate a children’s book of her own. One of these days…