about sally


For detailed work experience, please see Sally’s CV. For regular updates, refer to Sally’s LinkedIn profile.

short story:

Sally has 25 years of experience (10 years full-time; 15+ years freelance) as a writer, content editor, project manager and editorial jack-of-all-trades. She got her start as a┬ácopy editor and editor at Access Press / T.U.B. (The Understanding Business), the information-design and publishing firm best known for its Access Guides series. Headed by Richard Saul Wurman, founder of the TED conferences and originator of the term “information architecture,” T.U.B. was dedicated to designing more effective and innovative communication in an age of information overload. Sally later helped build an in-house creative services department for their main client, Pacific Bell Directory. She was managing editor, then creative director of the 60-person group. Two years later she traded the 60-hour weeks for the footloose life of the freelancer. Since then she has worked on a variety of content development projects in San Francisco, London and Boston.

For the past ten years, Sally has specialized in web content, copywriting, content marketing and digital communications for education and business clients. Although she now bounces between blogs and tweets, she still maintains a healthy respect for the printed page.

Sally received a B.A. in Communications from Simmons College in Boston in 1984 and completed the Stanford Professional Publishing Course program in 1990. She is currently taking courses at the London School of Publishing and Media Training Ltd., an Apple authorized training provider.

long-form version:

star-notebookSally got hooked on publishing in the 6th grade in Mr. Deakin’s class when she created an entire newspaper by hand. She wrote the articles (mainly featuring heroic acts by her dog Ralph) with her very best penmanship, took Polaroid pictures, drew comic strips, invented zany products for ads, and had her own advice column. She is now thrilled to do such things in a fraction of the time on her trusty laptop. She still gives advice, although her family pays little attention.

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